TAIPEI, Taiwan, March 13, 2025—ASUS today announced that it was awarded 22 prestigious 2025 iF Design Awards. ASUS stands out as the leading Taiwanese brand with a total of 345 iF Design Awards for its products since initial participation, highlighting the company’s commitment to design excellence and innovation.
The winning ASUS and Republic of Gamers (ROG) products were acknowledged for their innovation and design across a diverse range of sectors, including gaming, consumer electronics, software, healthcare, mobiles technology, and networking.
“These achievements are a testament to the hard work and relentless dedication of the ASUS team, and their unwavering commitment to delivering incredible experiences and attention to detail in ASUS products," said Mitch Yang, ASUS Chief Design Officer. "Leveraging our user-centric design philosophy, we craft beautifully designed products that go beyond the expectations of our customers in terms of meaningful innovation and functionality.”
This year, several of the ASUS products that were announced at CES in January were included in the winning list for their contributions to excellent design and innovation. These include PCs such as the Zenbook 14 and A14, Vivobook S14/S15/S16, as well as products like the ROG phones 9 Pro.
Other winners include the ASUS HealthConnect App and ASUS VivoWatch Series, demonstrating the company’s broad range of products and continued expansion into AIoT technologies in the Smart Healthcare field.
This year, ASUS competed against 10,651 submissions from 66 countries to claim the awards. From 2005 until 2025, ASUS has remained the leading iF Design Award winner in Taiwan, earning the most awards in total for a company.

The iF Design Award

Since 1954, the iF Design Award has been a globally recognized trademark when it comes to design excellence. The iF Design brand is internationally established as a symbol of outstanding design achievements, and the iF Design Award is one of the most important design prizes in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture, and interior design as well as user interface (UI), user experience (UX), and professional concepts.

2025 iF Design Awards: Product Design Winners